Our key priorities:
Transforming from a reactive, off the radar organisation to a well-known, professional and must-attend visitor attraction.
Growing our audience, collaborating with other institutions, building partnerships, and engaging with the local community.
We will honour Te Tiriti o Waitangi and engage with Ngāi Tai on telling a more accurate history of this whenua.
Our organisation will be future-proofed with a clear governance structure.
Our funding streams will diversify, and we will grow our revenue to ensure the longevity of the organisation as an integral part of the story of Tāmaki Makaurau.
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